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Bright Horizons Family Solutions has announced an official partnership with NCT (National Childbirth Trust) that will see the organisation sponsor a number of NCT’s trademark gatherings of parents and their children.
As a result of the partnership, Bright Horizons will become the sole sponsor of the Bumps and Babies sessions held in each of NCT’s branches. Bright Horizons will also be the lead sponsor of the Cheeky Monkey Tea Parties, with secondary sponsorship provided by Snufflebabe, for a two-year period as of October 2017.
The partnership will see Bright Horizons work in conjunction with local NCT branches to devise a marketing strategy that will give those branches the opportunity to promote events and recruit volunteers, through advertising at a local Bright Horizons nursery.
“We are truly delighted to announce this partnership with NCT,” said James Tugendhat, Managing Director International at Bright Horizons. “NCT does tremendous work across the UK and we are pleased to play our part in supporting them to do just that.”
NCT CEO Nick Wilkie said he was excited to commence the partnership with Bright Horizons
“We’ve got over 300 branches across the UK with more than 5,000 volunteers who give vital support to local parents in all sorts of ways, such as holding drop-in sessions and providing low cost baby clothes and equipment” he said. “This partnership will strengthen our branches so they can reach even more new mums and dads in the coming years.”