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Cameron joins British nursery children voting with their tastebuds

Article By: Angeline Albert, News Editor

In EU referendum-style, children from Busy Bees nurseries (including a boy named Cameron) have been voting to stick with or leave healthy dishes served up for them on Britain’s kids channel

Children are invited to dramatically ‘celebrate’ or ‘detonate’ the food offered

The children’s digital television channel features one of Busy Bees' chefs, in the ‘Don’t Like It, Won’t Eat It’ show and children from the nursery group in the first three episodes, who express whether they would tuck into or ditch the food prepared for them.

Cameron's view

In the first episode, a boy named Cameron finds the Italian meal offered to him easy to swallow but another child is not so sure. Children are invited to dramatically ‘celebrate’ or ‘detonate’ the lasagne which features layers of aubergine instead of pasta. The final result is a vote of confidence in the meal with the continental flavour.

Busy Bees, the UK’s largest childcare nursery provider, with 250 children’s nurseries nationwide, asked parents if they would like their children to get involved in the online show after being impressed with the healthy eating message it was promoting. In episode two, one of the group’s regional catering managers Matt Clarke prepares a pilchard and tuna pasta for children to judge.

First episode of show features Taylor, Cameron and Bella making up their minds about the food served

A spokeswoman for Busy Bees said: “We’re definitely supporters of the idea behind and wish them well as they develop their programmes.”

“We’re all about healthy food and get on board to support those that are trying to raise its importance on whatever medium we can. We were asked if we wanted to feature one of our chefs and Matt, our catering manager for the North, loved his time with them all.” aims to offer original tv shows, activities, columnists and advice. It also has an innovative function of switching the channel off after two hours of activity, to encourage parents and children to stop watching the TV and play. The British digital channel also has a ‘no advertising’ policy.

Nursery group's view

Marg Randles, co-founder and managing director Busy Bees said: “Children learn in different ways and digital platforms will provide invaluable learning opportunities for young minds well into the future.

"I am certain that E will help many parents to overcome some of the many challenges of ensuring that their child has the best start in life, including embracing a healthy lifestyle.”

To watch Busy Bees children on the digital channel's ‘Don’t Like It, Won’t Eat It’ show visit


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