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Baby&More have long been recognised for introducing innovative mum-inspired parenting solutions to the UK and so at the end of 2014, the creative team at the Kent based firm developed their very first own brand collection. The Feed & Flourish range is already proving massively popular with retailers and consumers alike as it includes everything a parent needs during the transitional weaning phase.
The Feed & Flourish collection includes the unique Sip n’ Snack Cup which is great for mums and babies on the go. Carry snacks in the handy in-built snack holder to keep everything easy to each for toddlers. This innovative cup was also shortlisted in this year’s Prima Baby Awards. The colourful Super Grip Bowl (patent pending) is a great way to teach children how to feed themselves. It features a brilliant super-locking suction base which is easy to attach and once securely locked into place your baby will not be able to remove the bowl or spill its contents – hello mess-free mealtimes! The product also features an anti-spill lid so you can use it when out and about or to store food at home.
The range also includes useful Super Soft Weaning Spoons as well as Clever Grip Training Cutlery. The brilliantly functional cutlery teaches a child to hold cutlery correctly and enables them to feed themselves with less frustration. Each product is designed to make weaning and mealtimes as stress free as possible.
To protect clothes from inevitable spills and stains, the Mum 2 Mum bib collection continues to grow from strength to strength. As well as bandana and standard bibs, the various brightly coloured bibs also come in a must-have sleeved version to add extra coverage to protect babies and toddlers. Demand for the Mum 2 Mum collection grows all the time and so it is constantly refreshed and now bibs for newborn and premature babies come in teal, cerise, lime and navy. Spring colours also include mint and lemon along with on trend black.