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As part of its ongoing commitment to providing the highest standard of communication to existing and potential customers, Kiddi Caru has invested in a new look mobile responsive website.
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.
With the increase in usage of mobiles and tablets for browsing websites, Kiddi Caru identified a pressing need for a responsive website which was designed and created by digital marketing agency, Digital Consortium.
The new site features an easy to use Find a Nursery feature on the home page as well as the option to request a call back or to book a visit to a nursery. There is a detailed news section and the ability to link to Social media sites such as Facebook, Twitter, Google Plus and Pinterest.
There are informative sections on company background and policies as well as sample menu plans and the parents and staff password protected personal log-in section can also be accessed via the home page.
Caron Moseley, marketing manager at Kiddi Caru comments, “We have found that generally the first enquiries or research undertaken when looking at potential nurseries is done by mums. Mums are busy on the go people, often juggling many different things at once and don’t have time to specifically sit down at a computer. They use the device that is most convenient to them whether that be a table, mobile phone or laptop.
“At the same time there has also been an overall audience shift towards mobile browsing and responsive design represents the simplest way to reach users across multiple devices and ensures a seamless user experience.
“I am absolutely delighted with the new website and am sure it will provide both existing and potential parents and carers a more holistic experience of Kiddi Caru however they prefer to view it.”