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Public health campaign 'Vitamin D Mission' has been created to improve awareness of ensuring the diets of under-five’s contain enough vitamin D and organisers want healthcare professions to do more to provide advice to parents.
Children under the age of five are among the most at risk form vitamin D deficiency, but 60 per cent of parents are unconcerned about the associated risks and a third say they have never received information about their child’s specific need for the vitamin.
Healthcare professionals are trusted by 71 per cent of parents to supply informed and helpful advice on vitamin D and are being encouraged to do more help the 20 per cent of parents who said they are unaware of the higher risks for under five-year-olds.
Dr Benjamin Jacobs, clinical consultant for the Vitamin D Mission said: "Many parents are still not getting the message about this vitamin and its importance for child health. As healthcare professionals, it is our responsibility to provide this crucial advice to parents.
“As a paediatrician at the Royal National Orthopaedic Hospital, I see first-hand the health impacts of low levels of vitamin D in the UK. The Vitamin D Mission urges families and professionals to unite and end vitamin D deficiency, so our children will be healthy, now and in later life.”
The Vitamin D Mission campaign has created a website with tips, advice and facts about Vitamin D as well as a test which parents can use to calculate whether their child is getting enough of the vitamin from their daily diet.
Advice on how to ensure their child gets the right amount of the vitamin is also on offer. For more information visit: www.VitaminDMission.co.uk